Insights · Boomerang Ideas
What we learn when we ask real people — and what the machine gets right.
Case studies, method notes and news from the institute.
Sovereign AI Cloud: «Das Modell gehört ausschliesslich dem Institut» — Beat Seeliger im InterviewBeat Seeliger, Technology Advisor bei Boomerang Ideas, über die Sovereign AI Cloud, eigene KI-Clouds für Marktforschungsinstitute und die Rolle eines offenen Schweizer Modells wie Apertus.2026
- Testing a brand name: simulate the long list, ask people about the shortlistTwo illustrative naming projects, a small startup and a brand agency, each ran a simulation first and then put their shortlist in front of real people in the same tool. Where the two agreed, where they didn't, and what each team decided.
- die Mobiliar: «Klein starten, testen, vergleichen» — Alessio Fallegger im InterviewAlessio Fallegger, Customer Insights & Experience Manager bei der Mobiliar, über gute Boomerang-Use-Cases, einen Workshop mit Mitarbeitenden aus verschiedenen Geschäftsbereichen und die Frage, wohin sich AI-gestützte Marktforschung entwickelt.
2025
2023
2021
- How to manage images in the Wizard
- Analyse your competititors
- Optimize your design or advertising measures
- Receive key insights before launching a new product
- Test a name for your new product
- Increase Lead Quality and Sales With Insights From Targeted Online Polls
- The untold story behind the hottest market research tool
- Meret Schneider
- Efficiently acquire representative results through new polling method
- How to do market research in 2021 using social media
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