At Boomerang, we envision a world where every innovator can take the next step with certainty. We're committed to providing the tools and insights to help your business succeed.

Boomerang Ideas is a Swiss tech start-up, founded in 2019 by Raphael Ueberwasser in Zürich. As an IT specialist and innovation consultant, Raphael observed a common pain amongst his clients: uncertainty in the decision-making process regarding their new business ideas and prototypes, with a ceaseless fear of wasting time, money by failing to meet the market’s needs.

This dilemma inspired his vision to help companies and innovators get instant answers and make risk-free data-based decisions with confidence. Using the power of social media and wisdom-of-crowds combined with micro-targeting, Boomerang Ideas was born.

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Our Team

Raphael Ueberwasser

Founder & CEO

Raphael Ueberwasser

Founder & CEO

HWV Business & Communications alumni, entrepreneur, experienced project manager, multi-industry technology advisor and co-founder of day8.io.

Myrto Zehnder

COO

Myrto Zehnder

COO

Brings in a 360° business overview from her 20+years experience from computer scientist and professional coach to ceo, board member and investor.

Jakub Motyčka

Full Stack Developer / Dep. CTO

Jakub Motyčka

Full Stack Developer / Dep. CTO

Senior social media API & full stack-specialist with a track-record in deep social apps.

Dr. Andrea Bublitz

Research Associate

Dr. Andrea Bublitz

Research Associate

University of Zurich

Beat Seeliger

CTO & Co-Owner

Beat Seeliger

CTO & Co-Owner

Co-founder of several notable startups and projects (f.i. Impact Hub Zürich, Kickstart Innovation).

Ria Vrancken

Head of Revenue

Ria Vrancken

Head of Revenue

Founder Median Consulting AG and C-level executive coach; From navigating complex challenges to driving growth and innovation, she has been at the forefront of strategic decision-making and has consistently delivered outstanding results.

Pablo Moray

Sales Partner

Pablo Moray

Sales Partner

Over 15 years of experience in leading sales, marketing, and operations teams across various industries and regions, I drive growth, innovation, and transformation.

Tina Olivia Seiler

Public Relations

Tina Olivia Seiler

Public Relations

MA in Communication Management with a passion for international communication and hospitality. Co-Founder of Halo-C and member of the board of Swiss Travel Communicators club.