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Boomerang Trackers

Representative Brand Tracking & Trend Monitoring on Social Media - Gain insights into your brand perception, your performance compared to the competition and learn more about new industry trends.

Methodology

Data-based insights into your brand with the Boomerang Trackers

Consistently measure the health of your brand to enable quicker, more informed business decisions. Our groundbreaking methodology leverages AI and behavioural science to engage with your target audience on social media, providing in-depth reports showcasing your brand or product’s performance trends on a quarterly basis.

Boomerang Trackers - Overview of available Metrics

12 different metrics are available in our tracker tool. Depending on the selected tracker size, the quarterly report contains either 3 (S), 6 (M) or all 12 (L) metrics:

Boomerang Brand & Trends Tracker report

With Boomerang Ideas, all you have to do is select your Boomerang Trends Tracker and your quarterly reports will be delivered to you without any additional effort.

tracker Benefits

Get reliable insights quickly

  • More Efficient:
    No more time-consuming manual monitoring of top-level KPIs. Our automated Brand Tracker & Trend Monitor effortlessly takes care of data collection & reporting for you. So you can concentrate on the essentials: analysing and reacting to important developments.

  • More favourable:
    Our trackers ensure cost-effective continuous brand monitoring. Only invest inspecific surveys when they are really needed, whether through Boomerang Ideas or trusted agencies.

  • More valuable:
    Our automated tracker enables semantic analysis of open-ended questions, providing valuable insights and knowledge that go beyond closed-ended questions.

  • Scalable:
    Our Brand & Trend Tracker is scalable and adapts to the needs of your organisation, whether you are a small start-up or a large company.

How the tracker works

Understand your market and your customers better with 3 clicks.

1

Start your tracker with only 2 clicks.

2

Our AI designs the surveys required for the tracker and surveys your market completely automatically on social media.

3

Receive tracker data every quarter in the dashboard. Insights and certainty that your brand is on track.

Boomerang Ideas has revolutionized social media research by cracking the code of engagement. Our AI-powered platform seamlessly integrates multiple social media channels, offering access to an expansive pool of 5 billion potential respondents. Get ready to uncover insights from diverse perspectives with unprecedented ease.

Are you ready to uncover your brand insights with unprecedented ease?
Get started with Boomerang today, and propel your business forward

Start your Tracker
tracker packages

Small

Basic Brand Tracker

Talk to us
 890 EUR/CHF
Quarterly brand tracking:
Price - starting at 890 CHF/EUR
Analysis and evaluation of 3 Brand Metrics
1 Quarterly Brand Report
Based on 100 samples*

Medium

Extensive Brand Tracker

Talk to us
 4,990 EUR/CHF
Quarterly brand tracking:
Analysis and evaluation of 6 Brand Metrics
2 Open-ended Questions (AI semantics)
calculated Brand Equity Score
1 Quarterly Brand Report
Based on 300 samples*

Large

Comprehensive Brand Tracker

Talk to us
 7,990 EUR/CHF
Quarterly brand tracking:
Analysis and evaluation of all 12 Brand Metrics
12 Open-ended Questions (AI semantics)
calculated Brand Equity Score
1 Quarterly Brand Report
Based on 300 samples*
Am beliebtesten

Small

Basic Brand Tracker

Talk to us
Quarterly brand tracking:
Price - starting at 2990 CHF/EUR
Analysis and evaluation of 3 Brand Metrics
4 Quarterly Brand Report
Based on 100 samples*
Am beliebtesten

Medium

Extensive Brand Tracker

Talk to us
Quarterly brand tracking:
Analysis and evaluation of 6 Metrics
2 Open-ended Questions (AI semantics)
Approximated Brand Equity Score
4 Quarterly Brand Report
Based on 300 samples*
Am beliebtesten

Large

Comprehensive Brand Tracker

Talk to us
Quarterly brand tracking:
Analysis and evaluation of all 12 Brand Metrics
6 Open-ended Questions (AI semantics)
calculated Brand Equity Score
4 Quarterly Brand Report
Based on 300 samples*
tracker Metrics Overview
S
M
L
Image & Satisfaction
Recommendation (NPS)
Text Link
Association
Image Score
Competition
Awareness & Trends
Brand Usage
Brand Awareness
Reasons to buy
Trends
Loyality & Consideration
Loyalty
Switch Patterns
Differentiation
Preference Score
Brand Equity Score
Image & Satisfaction
Recommendation
Association
Image
Competition
Awareness & Trends
Usage
Awareness
Reasons to buy
Trends
Loyality & Consideration
Loyality
Switch Patterns
Differentiation
Preference
Brand Equity Score
Image & Satisfaction
Recommendation
Association
Image
Competition
Awareness & Trends
Usage
Awareness
Reasons to buy
Trends
Loyality & Consideration
Loyality
Switch Patterns
Differentiation
Preference
Brand Equity Score
Image & Satisfaction
Recommendation
Association
Image
Competition
Awareness & Trends
Usage
Awareness
Reasons to buy
Trends
Loyality & Consideration
Loyality
Switch Patterns
Differentiation
Preference
Brand Equity Score

Apart from the included 3 questions, Deep Dive allows adding 3 additional questions for € 3.00 per sample.

Quick Check: Includes 100 guaranteed answers to your poll (the first question), with follow-up questions dependent on the participant's interest.

Deep Dive: Answers guaranteed for entire survey (all questions).

Quick Check: Allows simple surveys or polls with 1 main question (the poll) and 2 follow-up questions.

The follow-up questions can be image poll, single choice or multiple-choice with 4 answers possibilities.

Deep Dive: Allows complex surveys or polls with up to 6 questions and all available answer types.

number-of-answer-per-question

Costs are dependent on target countries population size and complexity.

Here’s the group cost per respondent for 3 question surveys for Quick Check | Deep Dive:

Group 1: €1 | €3 Brazil, India, United States

Group 2: €2 | €4 UK, Thailand, Spain, South Africa, Nigeria, Italy, Germany, Canada, Australia, Argentina

Group 3: €3 | €5 Switzerland, Sweden, Poland, Mexico, South Korea, Kenya, Czech Republic, Austria, Saudi Arabia

For Deep Dive only: Add 3 additional questions at €3 per sample.

Quick Check will get you a sample that’s based on the standard age-group and gender distribution, plus a regional distribution on a more granular level (f.i. North, East, South, West in Germany or Northeast, Southeast, Southwest, West, and Midwest in the US)

Deep Dive will get you the common distribution for age-group, gender and region (f.i. all 50 states in the US or 16 Bundesländer for Germany).

All our respondent are unbiased and fresh. No monetary incentives, no panel-fatigue, no clickers.

Based on a new methodology combining stratified sampling, behavioral science, and AI with real-time recruiting for every survey on social media

Boomerang Social Media Sampling ensures demographic ground-truth data based on, social media channel, gender, age and regional distribution is respected.

F.i. for A/B-tests or to brand your survey.

Surveys that target only sub-populations of a country (e.g. only 1 state).

Get further useful insights into your survey, audience, and potential buyer. Gained from our raw data and social media insights.

Get further useful insights into your survey, audience, and potential buyer. Gained from our raw data and social media insights.

Includes all available raw data, social media platform, and more sociodemographic information allowing for in-dept analysis.

This option tells our engine to spit out all available data that we get during the survey. In particular, the following: gender, age, region, date/time, free text/comment, country, large region/region, language, social media channel, social media format, and – where available – self-declaration questions such as residential area or educational level.

PDF presentation with charts and tables, comments, and info on methodology – ready to present!

Completes the survey 3 days earlier.

Get your survey setup reviewed by market research experts before launch. Includes a total of 1h of support by gfs.digital

gfs.digital is provided by gfs.bern AG – a research partner of Boomerang Ideas AG.

Cross-quoted sampling

Clients

Our satisfied clients include

TMI logo
TMI logo

Ask us anything, or get a quote.

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