High-quality market research on social media

our philosophy

We make high-quality market research easy, fast and affordable.

Boomerang Ideas is the first online tool that enables you to obtain valid and representative market research results in a day, with just a few clicks from your device, even from hard to reach target groups.

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To make you an informed, fast and confident decision-maker in any situation.

Boomerang Ideas gives you the ability to obtain easy, fast and affordable high-quality results, so you can make data-based decisions with certainty – even under time-pressure and with a low budget.

By transforming the 4 billion social media users into survey-takers.

While strictly following the methodological market research standards, our AI-based solution recruits participants for your online survey on social media platforms – the place where almost every human being can be reached today.

Clients

Clients that trust us

Client Day 8
client keen
client emmi
client future
client ewz
How it works
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Launch your own survey with a few clicks
  • Create your own survey with up to 3 questions
  • Choose your target group by location, gender and age
  • Number of guaranteed respondents selectable (Money-back guarantee in case number will not be reached)
  • Automatic language translation & semantic image suggestions
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We transform your survey into social media 
ads

Boomerang Ideas transforms your survey questions into social media ads like posts, stories and links. These posts are distributed to your selected socio-demographics by the accurate micro-targeting feature known from advertising technology.

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Get your report and represen-
tative results
  • Obtain a final PDF report with analysis & charts ready to present
  • Surveys are completed within 1–5 days
  • Raw data in Excel
  • Qualitative evaluation of participants’ comments on social media
  • View results anytime online through the Live Cockpit
View Sample Report (PDF)
Start your survey
METHODOLOGY

Our Methodology meets the highest market research standards

selection bias

Selection Bias

No monetary incentives leads to less selection bias.

micro targeted recruiting

Micro-Targeted Recruiting

The AI uses micro-targeting to get results from “Hard-To-Reach” clusters and all sociodemographic groups by gender, age & region on different social media platforms.

stratified sampling

Stratified Sampling

Highest accuracy guaranteed with population modelling based on survey industry-standard “Stratified sampling” on 3 dimensions. It divides a population into homogenous clusters defined by the respective socio-demographics (gender, age and region with respective language).

representative weighting

Representative Weighting

All clusters are representatively weighted according to BfS (Bundesamt für Statistik): Entire populations (currently Switzerland-only): Creates a sample that represents the demographic structure of the population of a country by 3 dimensions (geography, age, gender). This option also includes auto-weighting by ground-truth data from the federal office BfS.

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Partners

Our Partners

client unizurich
partner BH
partner panter
Partner Swiss Insights

Starting at CHF 3.– per completed survey response. Guaranteed responses or money back.

Start your survey