We make high-quality market research easy, fast and affordable.
Boomerang Ideas is the first online tool that enables you to obtain valid and representative market research results in a day, with just a few clicks from your device, even from hard to reach target groups.
To make you an informed, fast and confident decision-maker in any situation.
Boomerang Ideas gives you the ability to obtain easy, fast and affordable high-quality results, so you can make data-based decisions with certainty – even under time-pressure and with a low budget.
By transforming the 4 billion social media users into survey-takers.
While strictly following the methodological market research standards, our AI-based solution recruits participants for your online survey on social media platforms – the place where almost every human being can be reached today.
Boomerang Ideas transforms your survey questions into social media ads like posts, stories and links. These posts are distributed to your selected socio-demographics by the accurate micro-targeting feature known from advertising technology.
No monetary incentives leads to less selection bias.
The AI uses micro-targeting to get results from “Hard-To-Reach” clusters and all sociodemographic groups by gender, age & region on different social media platforms.
Highest accuracy guaranteed with population modelling based on survey industry-standard “Stratified sampling” on 3 dimensions. It divides a population into homogenous clusters defined by the respective socio-demographics (gender, age and region with respective language).
All clusters are representatively weighted according to BfS (Bundesamt für Statistik): Entire populations (currently Switzerland-only): Creates a sample that represents the demographic structure of the population of a country by 3 dimensions (geography, age, gender). This option also includes auto-weighting by ground-truth data from the federal office BfS.
Starting at CHF 3.– per completed survey response. Guaranteed responses or money back.Start your survey