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Opinion and market research via social media

our philosophy

We make high-quality market research easy, fast and affordable.

Boomerang Ideas is the first online tool that enables you to obtain valid and representative market research results in a day, with just a few clicks from your device, even from hard to reach target groups.

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We make you an informed, fast and confident decision-maker in any situation.

Boomerang Ideas gives you the ability to obtain easy, fast and affordable high-quality results, so you can make data-based decisions with certainty – even under time-pressure and with a low budget.

We transform the 4 billion social media users into survey-takers.

While strictly following the methodological market research standards, our AI-based solution recruits participants for your online survey on social media platforms – the place where almost every human being can be reached today.


Our satisfied clients include

Universität Zürich
gfs bern
client emmi
client ewz
How it works
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Launch your own survey with a few clicks
  • Create your own survey with up to 6 questions
  • Choose your target group by location, gender and age
  • Number of guaranteed respondents selectable (Money-back guarantee in case number will not be reached)
  • Automatic language translation & semantic image suggestions
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We transform your survey into social media ads

Boomerang Ideas transforms your survey questions into social media ads like posts, stories and links. These posts are distributed to your selected socio-demographics by the accurate micro-targeting feature known from advertising technology (no own social media account or knowledge needed).

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Get your report and represen- tative results
  • Obtain a final PDF report with analysis & charts ready to present
  • Surveys are completed within 1–7 days
  • Raw data in Excel
  • Qualitative evaluation of participants’ comments on social media
  • View results anytime online through the Live Cockpit
View Sample Dashboard & Report (PDF)
Start your survey

Our Methodology meets the highest market research standards

selection bias

GDPR & less Selection Bias

We are GDPR-compliant, and no monetary incentives lead to less selection bias.

micro targeted recruiting

Micro-Targeted Recruiting

The AI uses micro-targeting to get results from “Hard-To-Reach” clusters and all sociodemographic groups by gender, age & region on different social media platforms.

stratified sampling

Stratified Sampling

Highest accuracy guaranteed with population modelling based on survey industry-standard “Stratified sampling” on 3 dimensions. It divides a population into homogenous clusters defined by the respective socio-demographics (gender, age and region with respective language).

representative weighting

Representative Weighting

Our solution creates a sample that represents the demographic structure of the population of a country by 3 dimensions (geography, age, gender). This option also includes auto-weighting by ground-truth data from the federal office for statistics.

client unizurch white
client insights
Swisscom Partner
Our Sampling Methods

Opinion and market research via social media

100% fresh, real-time recruitment and auto-survey distribution on the #1 place where people are. Guaranteed responses or money back.

Quick Check

Polls with 100 quota-based samples allowing for a representative temperature check for ideas, pitches etc.

Starting at
CHF/€ 100
per poll

Start your poll
  • Polls with up to 3 questions
  • 100 respondents (quota-based)
  • Completed in 3 days

Deep Dive

Customisable representative surveys for in-depth research needs.

Starting at
CHF/€ 3
per respondent

Start your survey
  • Surveys with up to 6 questions
  • 100-1000 respondents (quota-based)
  • Completed in 7-10 days
  • Custom targeting options
+Full comparison table

Check out our pricing page for packackes containing volumina discounts and further included services.

Sign up for free to get started.

Sign up

Apart from the included 3 questions, Deep Dive allows adding 3 additional questions for € 3.00 per sample.

Quick Check: Includes 100 guaranteed answers to your poll (the first question), with follow-up questions dependent on the participant's interest.

Deep Dive: Answers guaranteed for entire survey (all questions).

Quick Check: Allows simple surveys or polls with 1 main question (the poll) and 2 follow-up questions.

The follow-up questions can be image poll, single choice or multiple-choice with 4 answers possibilities.

Deep Dive: Allows complex surveys or polls with up to 6 questions and all available answer types.


Costs are dependent on target countries population size and complexity.

Here’s the group cost per respondent for 3 question surveys for Quick Check | Deep Dive:

Group 1: €1 | €3 Brazil, India, United States

Group 2: €2 | €4 UK, Thailand, Spain, South Africa, Nigeria, Italy, Germany, Canada, Australia, Argentina

Group 3: €3 | €5 Switzerland, Sweden, Poland, Mexico, South Korea, Kenya, Czech Republic, Austria, Saudi Arabia

For Deep Dive only: Add 3 additional questions at €3 per sample.

Quick Check will get you a sample that’s based on the standard age-group and gender distribution, plus a regional distribution on a more granular level (f.i. North, East, South, West in Germany or Northeast, Southeast, Southwest, West, and Midwest in the US)

Deep Dive will get you the common distribution for age-group, gender and region (f.i. all 50 states in the US or 16 Bundesländer for Germany).

All our respondent are unbiased and fresh. No monetary incentives, no panel-fatigue, no clickers.

Based on a new methodology combining stratified sampling, behavioral science, and AI with real-time recruiting for every survey on social media

Boomerang Social Media Sampling ensures demographic ground-truth data based on, social media channel, gender, age and regional distribution is respected.

F.i. for A/B-tests or to brand your survey.

Surveys that target only sub-populations of a country (e.g. only 1 state).

Get further useful insights into your survey, audience, and potential buyer. Gained from our raw data and social media insights.

Get further useful insights into your survey, audience, and potential buyer. Gained from our raw data and social media insights.

Includes all available raw data, social media platform, and more sociodemographic information allowing for in-dept analysis.

This option tells our engine to spit out all available data that we get during the survey. In particular, the following: gender, age, region, date/time, free text/comment, country, large region/region, language, social media channel, social media format, and – where available – self-declaration questions such as residential area or educational level.

PDF presentation with charts and tables, comments, and info on methodology – ready to present!

Completes the survey 3 days earlier.

Get your survey setup reviewed by market research experts before launch. Includes a total of 1h of support by is provided by gfs.bern AG – a research partner of Boomerang Ideas AG.

Cross-quoted sampling


Our partners

gfs bern
Universität Zürich
partner panter
partner BH

Ask us anything, or get a quote.

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