High-quality market research on social media
We make high-quality market research easy, fast and affordable.
Boomerang Ideas is the first online tool that enables you to obtain valid and representative market research results in a day, with just a few clicks from your device, even from hard to reach target groups.
To make you an informed, fast and confident decision-maker in any situation.
Boomerang Ideas gives you the ability to obtain easy, fast and affordable high-quality results, so you can make data-based decisions with certainty – even under time-pressure and with a low budget.
By transforming the 4 billion social media users into survey-takers.
While strictly following the methodological market research standards, our AI-based solution recruits participants for your online survey on social media platforms – the place where almost every human being can be reached today.
Clients that trust us
- Create your own survey with up to 3 questions
- Choose your target group by location, gender and age
- Number of guaranteed respondents selectable (Money-back guarantee in case number will not be reached)
- Automatic language translation & semantic image suggestions
Boomerang Ideas transforms your survey questions into social media ads like posts, stories and links. These posts are distributed to your selected socio-demographics by the accurate micro-targeting feature known from advertising technology (no own social media account or knowledge needed).
- Obtain a final PDF report with analysis & charts ready to present
- Surveys are completed within 1–5 days
- Raw data in Excel
- Qualitative evaluation of participants’ comments on social media
- View results anytime online through the Live Cockpit
Our Methodology meets the highest market research standards
GDPR & Selection Bias
We are GDPR-compliant, and no monetary incentives lead to less selection bias.
The AI uses micro-targeting to get results from “Hard-To-Reach” clusters and all sociodemographic groups by gender, age & region on different social media platforms.
Highest accuracy guaranteed with population modelling based on survey industry-standard “Stratified sampling” on 3 dimensions. It divides a population into homogenous clusters defined by the respective socio-demographics (gender, age and region with respective language).
Our solution creates a sample that represents the demographic structure of the population of a country by 3 dimensions (geography, age, gender). This option also includes auto-weighting by ground-truth data from the federal office for statistics.